Extract Zillow Leads to Excel and Google Sheets with Mailparser
No more time-consuming data entry. Realtors use Mailparser to extract Zillow leads to Excel and Google Sheets and promptly follow up with leads to close more deals.
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Entering Lead Data Manually Costs You Time and Opportunities
Zillow is a popular website for people looking to buy, sell, or rent properties. As a realtor, posting your listings there helps you reach a large potential customer base. But before you can respond to incoming leads, you need to enter their data into your database, whether it’s an Excel file, a Google Spreadsheet, a CRM, or any other platform. Doing that is a repetitive and time-consuming task.
If you are overwhelmed by recurring Zillow lead emails, the best way to overcome this challenge is to invest in an automation solution that handles data entry for you so you can focus on converting your leads. And Mailparser is built to do just that.
Automated Data Capture Will Help You Save Time and Sell More
Inputting every incoming inquiry into a spreadsheet takes a tremendous amount of time. And as your staff performs this repetitive task daily, they are bound to make mistakes, which affect your decision-making and cost you opportunities.
This approach is not viable anymore as the world moves faster and faster. In fact, more and more real estate companies are investing in automation solutions that eliminate tedious work like manual data entry. By using a data extraction tool, your agents will be able to quickly follow up with leads and close deals. This fast response time will become a competitive edge for your brokerage.
On top of quick follow-ups, you and your team will free up the time to perform other important tasks:
- Meeting with clients
- Conducting showings
- Networking and marketing
- Preparing, submitting, and filing paperwork
- Staying on top of market trends
- Performing comparative market analysis
- And more
After eliminating the tedious, slow and error-prone process of physically inputting lead data, your real estate business will run more smoothly and grow to new heights as your agents follow up with leads and convert them faster than your competition.
How to Extract Zillow Leads to Excel & Google Sheets with Mailparser
Mailparser can extract data from an email’s subject line, body, and attachments. It relies on parsing rules – instructions set by users – to identify and extract data from emails. Moreover, you can use a pre-built setup of parsing rules that is specifically made to parse the presentation and contents of Zillow emails.
Here are the steps you need to follow to extract Zillow leads to Excel and Google Sheets:
1. Sign up for a free trial
First, sign up for a free trial account. Creating a Mailparser account requires no credit information and gives you access to all features.
Sign Up for a FREE Mailparser Trial
2. Create an inbox where your Zillow emails will go
You can have multiple inboxes in Mailparser, with each one receiving a different type of email. Create your first inbox, give it a name, and Mailparser will generate a unique email address for it.
3. Forward a Zillow email to your Mailparser inbox address
Send one of the emails coming from Zillow to your new Mailparser inbox and you will find it in the ‘Emails’ section of your dashboard.
4. Choose the Automatic Setup for Zillow emails
Go to the ‘Rules’ section and click on the ‘Try Automatic Setup’ button. You will be directed to a screen where you choose your Zillow email and one of the automatic setups. Conveniently, Mailparser comes with an automatic setup of parsing rules specifically designed to identify lead data in the emails coming from Zillow. Simply pick the ‘Zillow – New Contact’ option from the ‘Choose type of email’ drop-down list and confirm.
5. Check the parsed data for accuracy
Mailparser will instantly parse the data within the email. Check its accuracy by opening the parsed email. Note that you can add custom parsing rules if needed – more information on how to do this here.
6. Download your parsed data to Excel or export it to Google Sheets
You can extract Zillow leads both to Excel and Google Sheets. Here is how:
Export your parsed data to Excel
- Go to ‘Downloads’
- Click on ‘Create First Download Link’
- Select ‘MS Excel Spreadsheet (XLS)’
- Type a name for your Excel spreadsheet then click on ‘Save’
- Click on the download link
Export your parsed data to Google Sheets
- Go to ‘Integrations’
- Click on ‘Add New Integration’
- Select ‘Google Spreadsheets’
- Add your Google account
- Choose the spreadsheet and worksheet where you want the data to go
- Click on ‘Save & Test’
- Click on ‘Send Test Data’
This is how you extract Zillow leads to Excel and Google Sheets using Mailparser. You can parse as many emails as you want – all the data trapped within will be accurately extracted to Excel, Google Sheet, or almost any platform you want using Zapier or Microsoft Power Automate.
Watch this video to see how Mailparser works in action:
Extract Zillow leads to Excel and Google Sheets – FAQ
Can I extract leads from other real estate listing websites?
Yes, you can use Mailparser to extract lead data within emails routed from other real estate listing websites. For each website you will need to create an inbox in Mailparser to receive the emails. Configure the rules in that inbox to extract the data you want and you’re all set.
Can I extract data from email attachments?
Yes, it is possible to parse data from attached files of various formats like PDF, DOC, XLS, TXT, XML, etc.
Can I extract Zillow leads to my CRM?
Beyond Excel and Google Sheets, you can integrate Mailparser with thousands of other cloud-based systems including Salesforce, Pipedrive, Hubspot and almost any other CRM system you might be using. Zapier and Microsoft Power Automate are integration platforms that allow you to integrate Mailparser with any other application they connect to.
What Real Estate Professionals Have to Say About Mailparser
We built Mailparser to help businesses automate data entry and achieve more at a lower cost. Customers in the real estate industry chose it over other solutions for several reasons, mainly the ease of use, accurate data extraction, limitless integrations, and affordable pricing.
Here is what Shawn from Eaton Realty has to say about Mailparser:
“Distributing real estate inquiries and leads from multiple websites to our agents in a fair and timely fashion was fast becoming a big headache as our brokerage grew. We tried other email parsing engines that were either unable to reliably parse email leads or the service in general suffered outages and leads were lost.
We’ve fully automated our lead distribution system and mailparser.io has been instrumental in that project’s success. Gmail filters first forward leads to mailparser.io where the lead emails are quickly processed, forwarded on to Zapier, then to our SQL Server where the lead information is inserted into our CRM and distributed to the next eligible sales agent for prompt follow-up. This seems like a lot of puzzle pieces to make the process work, but everything plays nicely with each other surprisingly well.
Our agents are happy that they conveniently get leads and our clients are happy that they get a quick response to their inquiry! Success!”
Shawn C. Eaton – eatonrealtyllc.com
Harness the Power of Automation and Grow Your Real Estate Brokerage
Relying on manual data entry is an inefficient way to run your real estate business. Automated data extraction, on the other hand, lets you get more done every day.
Using Mailparser helps you extract Zillow leads to Excel and Google Sheets quickly and accurately. Your staff in general will become more productive, and your agents in particular will close more deals faster.
Mailparser is simple to use and quick to deliver results. You can get started for free and use all the features from the get-go. Setting up your account and parsing rules can take as little as 15 minutes. Give it a try today and see how streamlined your operations will become.

Say good-bye to manual data-entry …
Extract data from incoming emails and automate your business.
Don’t take just our word. Read what some of our happy customers have to say!
EXCELLENT Based on 43 reviews Tobias B.2024-12-07Trustindex verifies that the original source of the review is Capterra. Easy to get started, but developers would likely find it laughable Overall: Good start to solve repetitive data extraction for leadgen or from placed orders that need to be stored in databases. Pros: It's so easy to get started and handle e-mails in the same format again and again. Cons: In my opinion, the pricing does not reflect the value provided. It seems to capitalize on the limitations of those without coding skills, as extracting the required data from a mailbox is often achievable with a straightforward regex command. For comparison, Mail Parser by Zapier includes this functionality as a task, which typically costs around 2–3 cents per task, rather than the 10–5 cents charged here what on bulk can be 3x the costs when handling only a few hundred datasets per month. Thomas P.2023-12-04Trustindex verifies that the original source of the review is Capterra. A functional email parser worth considering. Overall: I use this to extract booking data from emails, enabling me to create user profiles and strea that data to other sevices. So far the experience ha been very good indeed. Pros: Mailparser.io passed the test for reliable email data extraction. The set up is easy, the webhook, api's and third party intergration makes this a very attractive platform. Cons: Overall, I can't fault it. The UI/UX is well built, with lots of great options and functionalities. Zoe H.2023-09-11Trustindex verifies that the original source of the review is Capterra. Extract important customer data from emails Overall: I eliminate hours of work with its good transfer of data extracted from multiple files directly to the excel sheet. Pros: Mailparser extracts the data quickly and data that has been important to find potential customers, the collected data is automatically stored in an excel sheet that saves me a lot of time working to organize this information. All emails are analyzed by extracting data from zip, pdf, DOCX files which in my opinion is a very good smart tool. Cons: It took me a while to learn how to use the platform correctly due to its long learning curve, on many occasions I had to contact support to clarify doubts. Tom S.2023-08-13Trustindex verifies that the original source of the review is Capterra. Excellent for email to Airtable Pros: Fast, flawless, easy to review any faults. Cons: I can't come up with one. I sometimes don't look at it for weeks at a time. It just works... Verified Reviewer2023-05-20Trustindex verifies that the original source of the review is Capterra. Quickly became a critical tool for automating our processes Overall: Very positive, liked the experience so much that will promote the solution to all that need it. Pros: Powerful features, capability to parse tables and attachments, including compressed files and PDFs, Cons: Nothing. Even the support was great and willing to assist when we had some difficulties parsing some more complex scenarios. Brandon M.2023-02-13Trustindex verifies that the original source of the review is Capterra. Does Exactly What It Should, Highly Rated Exerpience Overall: Fantastic, second to none in customer service, ease of use, implementation, data retention, data parsing, and data exporting. They are pure pleasure. Pros: It Just Works! When integrating multiple 3rd party tools, software, SAAS programs, and systems so they can all talk, you will ultimately run into hurdles. However, MailParser has never once failed to deliver. Once it was set up properly I have run MailParser for years without a single issue. One time I had to reach out to support because it had been over 3 years since I spoke to them or created a new needed integration, they answered quickly and showed me what I forgot. Never a single issue, always a pleasure, fast to reply, super friendly and the costs is minimal in comparison to other products, and you have the brand name king of the sphere when choosing MailParser! Cons: Some of the parsing fields can be confusing for the setup. However, customer service will share loom videos and walk you right through them, if I can see it once, I can replicate it without issue, and that was helpful. David S.2022-09-27Trustindex verifies that the original source of the review is Capterra. It got the job done Pros: Its very easy to set up al the rules you need to parse data efficiently. Cons: You are still limited by the rules available but customer support were great at advising how to use them to fit my need. Bhushan F.2022-05-08Trustindex verifies that the original source of the review is Capterra. Nice to extract data when you want to extract less no of fields Overall: Overall, a bit costly and difficult to setup for my usecase due to large no of fields to be parsed from emails and attachments. Their rule builder is powerful but for even simple things, it is not good to choose from so many options. Pros: 1. Nice UI 2. Powerful rules to extract data from emails and attachments 3. Data extraction and third party integration make it easier to send data to other softwares in your stack. Cons: 1. If you have upto 10 fields, it is easy to use. But as your fields grow, it becomes tedious to write rules for each field you want to parse. 2. Pricing is costly as compared to other softwares in the same market Verified Reviewer2022-01-30Trustindex verifies that the original source of the review is Capterra. MailParser Review Overall: Outstanding. Once you learn how to use it, you can save thousands of dollars and hours per week. Pros: The utility of this is great. So many use cases. Not only can you parse email bodies, but also email attachments. Cons: It can be a little tricky at first. Once you get your first parsing rule and integration under your belt, this gets very straightforward. Nikki G.2021-08-22Trustindex verifies that the original source of the review is Capterra. Intuitive, impressive, user-friendly Overall: I personally sought out a site to leave mailparser a review because it is really an all around fantastic. incredibly useful product: great for beginners, generous free features, and will most definitely save time, propel progress, and increase productivity. Pros: I've sought far and wide for a program to parse the body text of my booking emails to auto-generate contacts/ contact data. I have Power Automate, but it is nowhere near as user-friendly as mailparser. I was able to fully customize and auto-export the specific info I needed in less than an hour (this includes set-up, briefing and overview of the system, connecting multiple apps, parsing and revising 20+ data keys, and then editing a bit more to narrow down text fields to my liking) After the first integration, the rest were a breeze! In fact, mailparser actually made automate easier for me to use! I am definitely considering an upgrade to a paid subscription (but would like to see more integrations with Google Apps for max ROI). Cons: As mentioned, would prefer more integrations with Google Apps, and perhaps one slightly lower price tier for paid subscriptions.