Between driving all over town, sitting at open houses, and showing new houses that just came on the market, it’s hard to find time to actually run your real estate business. You still have to handle marketing, contracts, follow-ups, lead management… As a real estate agent, keeping up with all of this can be very hard.
If only you had a personal assistant or team of people working for you…but is that even realistic? How can real estate agents get ahead? Believe it or not, but at least 60% of your workday is filled with tedious tasks that anyone could do. The rest is dedicated to hardcore tasks that only a licensed agent can handle. So, how do you avoid wasting time on those tedious tasks? You have two options.
Option 1: Pay thousands of dollars per month for one or several assistants.
Option 2: Pay a couple of hundred dollars per month and automate simple but repetitive tasks.
Which of these options sounds more appealing? That’s right: you can take advantage of real estate automation tools to boost productivity at a lower cost. In this blog post, we’ll discuss 9 real estate automation tools used by top agents that you should consider using too.
Here Are 9 Awesome Real Estate Automation Tools Used by Top Agents
If you just want a quick overview of our 9 recommended real estate automation tools, feel free to check our infographic below:
For a more detailed explanation of each automation tool, keep reading.
1. Mailparser
Mailparser is a leading email parsing solution that businesses use to extract data from emails and send it to their systems. This means you can automate routine data entry tasks while also preventing human error.
So when a new real estate lead comes in by email, Mailparser can automatically extract their information (name, phone, email address, the listing they’re interested in, their message, etc.) from the email and add it right into your favorite CRM.
In fact, this is one of our most common use cases. Mailparser users in the real estate industry save valuable time that they can spend connecting with leads and closing deals.
“We use Mailparser to extract the information we need and populate our CRM solution. It has enabled us to move from a disconnected email mess to a centralized, organized Lead Capture and Management implementation. Our Agents are loving it and so are we!”
Travis Foote, Broker Associate at Ineto Realtors
Want to try Mailparser? Sign up for a free trial and get started in minutes.
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2. Spacio
Spacio is a platform that allows real estate agents to make open house registration completely paperless. It also enables them to market their listings, capture lead information, automate follow-up communications, and more.
Instead of using pen and paper (a frequent inconvenience when hosting open houses), visitors can register with a tablet or mobile device, ensuring accurate and legible information collection. Additionally, Spacio offers various features:
- Centralized dashboards for teams
- Personalized email campaigns
- Integrations with popular CRMs and marketing platforms
- Social media marketing for open house events
- Etc.
The platform also provides real-time reporting features, allowing agents to generate detailed seller reports that can be shared with clients to demonstrate open house traffic and interest.
3. SlickText
Want to send text campaigns efficiently? You might want to try SlickText, a well-known SMS marketing platform. Get the word out about new listings or open houses quickly by blasting out text messages to clients. You can either send one-off messages or schedule automatic text messages for any point in the future.
SlickText makes it easy to build automated text campaigns with its drag-and-drop workflow builder. This platform also supports drip campaigns and keyword-triggered responses, facilitating personalized communication at scale. So if you rely a lot on SMS texts in your marketing, this is a tool you definitely should try out.
4. OnceHub
OnceHub allows you to add a widget to your website that connects with your calendar and automates the process of scheduling appointments. Furthermore, you can send meeting reminders and even allow leads to reschedule meetings if needed. So you save time digging through your calendar and responding to people by putting your calendar on auto-pilot.
OnceHub is also known for offering a conversational chatbot that can interact with website visitors, answer their queries, qualify them, and schedule appointments based on real-time availability. This ensures timely responses to potential clients, enhancing engagement and reducing manual scheduling tasks.
5. Agent Legend
Personalized communications are important for engaging leads, but they’re hard to maintain when you have a large number of leads. That’s where Agent Legend comes in. This real estate automation tool helps you automate lead follow-up processes. You can set up personalized voicemails, text messages and emails to send to your leads.
File name: real-estate-automation-agent-legend
Alt tag: Real Estate Automation – Agent Legend
Agent Legend can integrate with various lead sources and use automated sequences across email, SMS, and voice calls to engage leads and guide them through the sales process while they’re hot. And that’s not all: Agent Legend has an AI feature called Lead Intelligence that can analyze your lead database and identify the high-potential leads that you and your agents should prioritize.
6. MeetEdgar
MeetEdgar is a social media scheduling tool that real estate agents can use to schedule social media posts. You can schedule posts across different platforms (Facebook, X, LinkedIn, etc.), recycle evergreen content, and maintain a consistent posting schedule. Automate your social media marketing by putting your posts and content workflow on auto-pilot. Upload an article you found or wrote and automatically share it for the next several months with a few clicks of a button. Set it and forget it.
MeetEdgar also has an AI assistant called Inky that can help you generate content quickly so you won’t have to struggle with writer’s block.
By using MeetEdgar to prepare your posts ahead of time, you maintain a consistent social media presence without having to set aside time to post each day — something you might get too busy or forget to do.
7. Dotloop
Another area where you can use real estate agent tools to streamline workflows is transaction management. Dotloop is one such tool — you can use it to edit, sign, and share documents digitally, removing the need to sign physical documents.
With Dotloop, clients can sign documents via a simple texting interface. On the agent side, users can manage listings and documents, set tasks, track status updates, ensure compliance, and sync Dotloops with other real estate apps to automate workflows.
By simplifying transaction management and reducing friction for both sides of the deal, Dotloop helps real estate professionals collaborate effectively and close more deals.
8. goBluebird
Worried that your agency isn’t accurately, or even fairly distributing leads to everyone? Manually assigning leads can be a big task that doesn’t always end with the best results. Lead routing software such as goBluebird automates this process.
Formerly known as Lead Assign, goBluebird is an AI-powered tool that automates lead distribution among real estate agents. It uses real-time data to match leads with the most suitable agents based on criteria like location and expertise. Agents receive and respond to leads via SMS or email without the need for additional logins or applications, allowing them to follow up quickly.
Bluebird also offers real-time analytics and performance tracking, providing sales managers with valuable insights into lead progression and team effectiveness. Its seamless integration with existing CRM systems ensures that all lead activities are accurately captured and analyzed, enabling data-driven decision-making and continuous optimization of sales processes.
9. Follow Up Boss
Automate the headache of sending follow-up messages and stop losing deals with Follow Up Boss. This CRM platform is tailored for real estate teams. As the name says, it automates lead follow-ups through email, calls, and texts, ensuring timely engagement.
Follow Up Boss consolidates your leads in one place, making it easier to follow up, manage leads, and get new business. Furthermore, it integrates with various lead sources and provides insights into team performance, helping agents manage their pipeline effectively.
How Real Estate Automation Tools Benefit Your Business
By now it’s pretty clear that real estate automation tools allow you to grow your brokerage without getting overwhelmed. To be more specific, the the key benefits are:
You Do More in Less Time
Real estate automation tools take repetitive tasks off your plate — like scheduling showings, sending follow-ups, and organizing paperwork — so you can spend more time talking with potential clients and negotiating deals.
You Close More Leads
Real estate automation helps you respond quickly to leads, which is critical for success in this industry. Whether it’s an instant text after a lead signs in at an open house or a tailored email drip campaign, real estate agent tools like Agent Legend and Follow Up Boss help you stay top-of-mind and convert more leads into clients.
By automating repetitive tasks and streamlining communication, they give agents more time to focus on clients and close more deals.
You Uncover More Insights from Data
CRMs and transaction tools capture valuable data on lead behavior, team performance, and sales cycles. With built-in dashboards and reports, you can see what’s working, spot bottlenecks, and make smarter decisions to improve results.
You Scale Your Real Estate Business Easier
From distributing leads intelligently to maintaining consistent marketing, these tools help you serve more clients efficiently — whether you’re a solo agent or managing a growing team.
For more suggestions on how to streamline your real estate business, check out our article: Top ways real estate agents boost productivity.
In Conclusion
So this was our list of 9 real estate agent tools that automate manual tasks and give back time to agents for high-impact work. Taking advantage of real estate automation tools will help you grow your business faster by eliminating those simple but time-consuming tasks from your daily to-do list. You don’t need to use all of these tools but feel free to try them out and see which ones work best for you.
If you want to get started with real estate automation today, sign up for a Mailparser account and automate lead data entry. You’ll be able to move lead information from your inbox to your favorite CRM within minutes. Interested? Click here to start.
Good luck with your brokerage!
Capture Data from Emails Effortlessly
Save countless hours of tedious data entry and streamline your workflows.
No credit card required.
