Extract Zillow Leads to Excel and Google Sheets with Mailparser
No more time-consuming data entry. Realtors use Mailparser to extract Zillow leads to Excel and Google Sheets and promptly follow up with leads to close more deals.
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Entering Lead Data Manually Costs You Time and Opportunities
Zillow is a popular website for people looking to buy, sell, or rent properties. As a realtor, posting your listings there helps you reach a large potential customer base. But before you can respond to incoming leads, you need to enter their data into your database, whether it’s an Excel file, a Google Spreadsheet, a CRM, or any other platform. Doing that is a repetitive and time-consuming task.
If you are overwhelmed by recurring Zillow lead emails, the best way to overcome this challenge is to invest in an automation solution that handles data entry for you so you can focus on converting your leads. And Mailparser is built to do just that.
Automated Data Capture Will Help You Save Time and Sell More
Inputting every incoming inquiry into a spreadsheet takes a tremendous amount of time. And as your staff performs this repetitive task daily, they are bound to make mistakes, which affect your decision-making and cost you opportunities.
This approach is not viable anymore as the world moves faster and faster. In fact, more and more real estate companies are investing in automation solutions that eliminate tedious work like manual data entry. By using a data extraction tool, your agents will be able to quickly follow up with leads and close deals. This fast response time will become a competitive edge for your brokerage.
On top of quick follow-ups, you and your team will free up the time to perform other important tasks:
- Meeting with clients
- Conducting showings
- Networking and marketing
- Preparing, submitting, and filing paperwork
- Staying on top of market trends
- Performing comparative market analysis
- And more
After eliminating the tedious, slow and error-prone process of physically inputting lead data, your real estate business will run more smoothly and grow to new heights as your agents follow up with leads and convert them faster than your competition.
How to Extract Zillow Leads to Excel & Google Sheets with Mailparser
Mailparser can extract data from an email’s subject line, body, and attachments. It relies on parsing rules – instructions set by users – to identify and extract data from emails. Moreover, you can use a pre-built setup of parsing rules that is specifically made to parse the presentation and contents of Zillow emails.
Here are the steps you need to follow to extract Zillow leads to Excel and Google Sheets:
1. Sign up for a free trial
First, sign up for a free trial account. Creating a Mailparser account requires no credit information and gives you access to all features.
Sign Up for a FREE Mailparser Trial
2. Create an inbox where your Zillow emails will go
You can have multiple inboxes in Mailparser, with each one receiving a different type of email. Create your first inbox, give it a name, and Mailparser will generate a unique email address for it.
3. Forward a Zillow email to your Mailparser inbox address
Send one of the emails coming from Zillow to your new Mailparser inbox and you will find it in the ‘Emails’ section of your dashboard.
4. Choose the Automatic Setup for Zillow emails
Go to the ‘Rules’ section and click on the ‘Try Automatic Setup’ button. You will be directed to a screen where you choose your Zillow email and one of the automatic setups. Conveniently, Mailparser comes with an automatic setup of parsing rules specifically designed to identify lead data in the emails coming from Zillow. Simply pick the ‘Zillow – New Contact’ option from the ‘Choose type of email’ drop-down list and confirm.
5. Check the parsed data for accuracy
Mailparser will instantly parse the data within the email. Check its accuracy by opening the parsed email. Note that you can add custom parsing rules if needed – more information on how to do this here.
6. Download your parsed data to Excel or export it to Google Sheets
You can extract Zillow leads both to Excel and Google Sheets. Here is how:
Export your parsed data to Excel
- Go to ‘Downloads’
- Click on ‘Create First Download Link’
- Select ‘MS Excel Spreadsheet (XLS)’
- Type a name for your Excel spreadsheet then click on ‘Save’
- Click on the download link
Export your parsed data to Google Sheets
- Go to ‘Integrations’
- Click on ‘Add New Integration’
- Select ‘Google Spreadsheets’
- Add your Google account
- Choose the spreadsheet and worksheet where you want the data to go
- Click on ‘Save & Test’
- Click on ‘Send Test Data’
This is how you extract Zillow leads to Excel and Google Sheets using Mailparser. You can parse as many emails as you want – all the data trapped within will be accurately extracted to Excel, Google Sheet, or almost any platform you want using Zapier or Microsoft Power Automate.
Watch this video to see how Mailparser works in action:
Extract Zillow leads to Excel and Google Sheets – FAQ
Can I extract leads from other real estate listing websites?
Yes, you can use Mailparser to extract lead data within emails routed from other real estate listing websites. For each website you will need to create an inbox in Mailparser to receive the emails. Configure the rules in that inbox to extract the data you want and you’re all set.Can I extract data from email attachments?
Yes, it is possible to parse data from attached files of various formats like PDF, DOC, XLS, TXT, XML, etc.Can I extract Zillow leads to my CRM?
Beyond Excel and Google Sheets, you can integrate Mailparser with thousands of other cloud-based systems including Salesforce, Pipedrive, Hubspot and almost any other CRM system you might be using. Zapier and Microsoft Power Automate are integration platforms that allow you to integrate Mailparser with any other application they connect to.What Real Estate Professionals Have to Say About Mailparser
We built Mailparser to help businesses automate data entry and achieve more at a lower cost. Customers in the real estate industry chose it over other solutions for several reasons, mainly the ease of use, accurate data extraction, limitless integrations, and affordable pricing. Here is what Shawn from Eaton Realty has to say about Mailparser:“Distributing real estate inquiries and leads from multiple websites to our agents in a fair and timely fashion was fast becoming a big headache as our brokerage grew. We tried other email parsing engines that were either unable to reliably parse email leads or the service in general suffered outages and leads were lost.
We’ve fully automated our lead distribution system and mailparser.io has been instrumental in that project’s success. Gmail filters first forward leads to mailparser.io where the lead emails are quickly processed, forwarded on to Zapier, then to our SQL Server where the lead information is inserted into our CRM and distributed to the next eligible sales agent for prompt follow-up. This seems like a lot of puzzle pieces to make the process work, but everything plays nicely with each other surprisingly well.
Our agents are happy that they conveniently get leads and our clients are happy that they get a quick response to their inquiry! Success!”
Shawn C. Eaton – eatonrealtyllc.com
Harness the Power of Automation and Grow Your Real Estate Brokerage
Relying on manual data entry is an inefficient way to run your real estate business. Automated data extraction, on the other hand, lets you get more done every day.
Using Mailparser helps you extract Zillow leads to Excel and Google Sheets quickly and accurately. Your staff in general will become more productive, and your agents in particular will close more deals faster.
Mailparser is simple to use and quick to deliver results. You can get started for free and use all the features from the get-go. Setting up your account and parsing rules can take as little as 15 minutes. Give it a try today and see how streamlined your operations will become.

Say good-bye to manual data-entry …
Extract data from incoming emails and automate your business.
Don’t take just our word. Read what some of our happy customers have to say!
EXCELLENT Based on 53 reviews Jerry L.2025-09-15Trustindex verifies that the original source of the review is Capterra. Mail Parser is a great tool Pros: Emails are parsed super fast and reliably. APIs are easy to integrate, and the dashboard and inbox setup are very user-friendly Cons: Sometimes the webhook fails due to the email size being too large; I wish they could increase the file size limit. Charles D.2025-09-15Trustindex verifies that the original source of the review is Capterra. Great Product, Easy to Use! Pros: ETL with out all the heavy programming. Excellent ability to parse all types of documents. Easy to connect to Zapier and other down stream services. Cons: I've had very few issues with Mailparser... could always be less expensive but feature/functionality set works great and has save me countless hours. Daniel R.2025-09-15Trustindex verifies that the original source of the review is Capterra. Very reliable email parsing service Overall: Service is great and customer support is very kind. We once had a BIG issue with SPAM and they got us covered... A very trustworthy team. And at least for the moment they haven't made "huge" improvements to the fees (some providers one day double or even triple the fee and it's "take it or leave it"), not the case with Mailparser. Pros: Reliable parsing service, super solid with almost minimal issues or downtimes for more that 5 years using it... Once you set it up, it works as a charm. It has a lot of features and it's very flexible so fore most part of the user you won't need more "tricks" to manage emails that need to be parsed. Cons: UI hasn't evolved a lot, and seems a little dated... It works fine, but it definitely needs to be sent to 2025. Among that, for teams not being able to set 2FA for limited accounts or several admins makes the administration of the accounts more complicated. Tim C.2025-09-15Trustindex verifies that the original source of the review is Capterra. An essential tool for accurate, reliable email parsing. Overall: Mailparser.io is far more accurate than the native mail parsing step in Zapier, which we use to push the parsed data to Salesforce. It's become an essential part of our workflow. I wish I would have implemented it sooner. Pros: The specificity and variety of filters to extract data from emails. The assortment of filters makes it possible to isolate almost any string inside an email. I've found the application to be very reliable. I also appreciated that a support individual spent time with me via screen sharing so that I could observe creating a rule, and then connecting the resulting data to Zaper, which ultimately was sent to Salesforce. Cons: Steep (but narrow) learning curve. I think more can be done to simplify and simultaneously improve the process in which a Parsing Rule can be created. However, once I understood the methodology, it made sense and was relatively easy. I also think a native Salesforce integration would be a smart addition. Robert D.2025-09-15Trustindex verifies that the original source of the review is Capterra. Great companion to Zapier and ChatGPT Overall: Mailparser does things better that zapier and chatgpt just doesn't get right. Mailparse has hard rules and your don't have to worry about chatgpt deviating from them. Pros: It is a great companion to ChatGPT and Zapier automations. I use it extract data from emails so that it can be added to CRM database. Cons: It takes a few sample emails to get the rules just right. But once you get the outliers covered it runs great. Sunny S.2025-09-15Trustindex verifies that the original source of the review is Capterra. Most Accurate parser I've found Overall: It was a little complicated to set up, but its accuracy once I did get it set up is fantastic. Gets things right every time Pros: The accuracy is fantastic. I've tried several parsers and none of them worked as well as mailparser.io Cons: The setting up of the mailparser was a little complicated - I'm not sure what can be done to improve that, though. Grady H.2025-09-15Trustindex verifies that the original source of the review is Capterra. Great Value For Money Pros: Great value for money, easy to use layout and flows. Integrates well with third party tools, simple billing. Cons: Can get a bit technical, have to get a developer to understand some of it and it still requires further work. Mark F.2025-09-15Trustindex verifies that the original source of the review is Capterra. Great mail parsing tool! Overall: Overall, my experience with Mailparser has been great! And I would definitely recommend the tool to others. Pros: Mailparser is a really effective mail parsing tool that we use to manage the connection between systems without an open API — utilising the notification email they send instead. It's easy to use and good value for money. Cons: I don't really have any cons to share about Mailparser as it meets all my needs and solves a big problem for us. Jessica E.2025-09-15Trustindex verifies that the original source of the review is Capterra. Wonderful help for business flow Overall: Mailparser is a set it and forget it platform for us, which I love. I rarely have to go in and update our systems after we get them set up. Pros: I love how Mailparser streamlines our business. It cuts down on the issues we have with human error and helps manage our email flows. Cons: The programming is not super intuitive, in my opinion, so there was a leanring curve. Once you have it down though you can set it and forget it. Jared J.2025-09-15Trustindex verifies that the original source of the review is Capterra. The best email scraper. Overall: Fantastic and I would highly recommend Mailparser to anyone needing data extraction from email data in a highly reliable and stable platform. Pros: Ease of use and simplicity. The platform is fast, reliable, and stable. All very important qualities when handling important data. Cons: Lack of integrations. Overall the platform is very flexible however I do think there are opportunities for more ‘native’ integrations