How to Send Email Data to Marketing Cloud Account Engagement (Pardot)
Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform within the Salesforce suite. Many use it to automate processes such as lead capture, lead scoring and grading, email marketing campaigns, lead nurture, and more. While Marketing Cloud Account Engagement has a built-in tool to capture leads (like forms and landing […]
Email API Explained: How It Works & Where Email Parsing Fits In
Businesses typically rely on email to send transaction emails, receive orders or notifications, collect leads, and more. In most cases, as a company grows, manual workflows can’t keep up with the sheer volume of emails to process. That’s where an email API comes in. Instead of copying data, forwarding messages, or digging through inboxes, an […]