How to Send Email Data to Marketing Cloud Account Engagement (Pardot)
Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform within the Salesforce suite. Many use it to automate processes such as lead capture, lead scoring and grading, email marketing campaigns, lead nurture, and more. While Marketing Cloud Account Engagement has a built-in tool to capture leads (like forms and landing […]
How Sales Automation Works and Why You Need It in 2026
Sales teams lose much of their time to manual tasks that detract from the real work: talking to leads and moving them through the sales cycle. Because they get stuck copying lead details between tools, updating records, or chasing down information, they respond to leads too late and lose them to the competition. Sales automation […]
Email Parser vs AI Tools: What Each Does Best & Which to Use
An increasing number of teams look for tools to automate repetitive processes. When it comes to extracting data from emails and sending it to a database or business app, email parsing has been a staple for a long time. AI tools can seemingly perform the same task, but is that really the case? It’s important […]
